We build the path from click to customer.Then we fill it.

KET Digital is an acquisition studio. We fix the pages, the capture and the follow-up so the leads you pay for become customers, then run the ads, SEO and email that fill it, measured in your own records.

Request a proposal See the pipeline

Founder-led·Fixed-price builds·Your accounts, your keys, your data

One system, six stages.Built in your accounts. Measured in your records.

Most businesses pay for clicks they can't catch. Software is how we catch them, built only where your current system can't.

The pipelineClick to customerMeasured: cost per customer

Stage	What it covers	Our part
01Traffic	Meta and Google ads, SEO, email campaigns	We run it
02Landing	A page built to convert the click	We build it
03Capture	Calls, forms, chat and booking in one place	We build it
04Response	Every lead answered in minutes, not hours	We build it
05Follow-up	Email and SMS for leads who haven't booked	We run it
06Measurement	Pixel, attribution and a weekly report	We report it weekly

Measured Cost per customerReported Weekly, from your recordsLeads answered In minutes, not hoursBuilt In your accounts

Where the money leaks.Between the click and the customer.

The ad usually works. The click arrives. What happens next decides whether you paid for a customer or for a visit.

The click lands on the wrong page

Ads send people to a homepage written for everyone, or to a page that loads slowly on a phone and asks too much before it gives anything.

The lead waits

A form comes in at nine at night and nobody answers until the next afternoon. By then they have asked someone else.

Nobody follows up

A lead who doesn't book on the first contact never hears from you again, so everything spent to get them is written off.

Nobody knows what a customer cost

Clicks are counted in the ad account and customers in the CRM, and nothing joins the two. So the budget follows the clicks.

More traffic into that only makes the leak bigger. We fix the path first, then turn up the traffic.

Audit, build, run.Start where the leak is.

Every engagement starts from your own numbers. For medical practices, the capture and response stages are already built as Mercury, priced on its own page.

Request a proposal

Three engagementsEach one stands aloneAd spend is separate from our fee

The Pipeline AuditFind the leak

Fixed feequoted before we start · paid

Where your money leaks, in your own numbers. We send your business a real test lead and time the answer, then trace every stage from the ad to the booked customer.

A test lead, timed from form to first answer
Every stage traced, ad to booked customer
Tracking checked against your own records
Each leak ranked by what fixing it is worth
A written report, yours either way

Best for: anyone spending on ads who can't say what a customer costs.

The BuildFix the path

From $10,000fixed price · in phases

The pipeline, built around how you sell. The pages, the tracking, the capture, the system that answers every lead in minutes, and the follow-up, each phase live before the next starts.

Landing pages built to convert the click
Pixel and attribution wired end to end
Calls, forms, chat and booking in one place
Every lead answered in minutes, by AI where staff can't
Email and SMS follow-up for leads who haven't booked
One joint test before anything goes live

Software only where your current system can't catch the lead.

RunFill it

Monthlyquoted with the build

The traffic, run into a path that holds it. Ads, SEO and email, tuned as the numbers come in, with the system behind them watched and kept running.

Meta and Google ads, built and managed
SEO and pages that earn search traffic
Email campaigns to the leads you already have
The capture system monitored and tuned
A weekly report, read through with you

No promised lead counts. The report says what a customer cost.

How it runs.If an audit isn't worth it, we say so on the call.

Day 0
A 20-minute scoping call
What you spend, where the leads land, who answers them and how fast. Whether an audit is worth it, or whether you already know where the leak is.
Weeks 1 to 2
The audit
The test lead, the trace from ad to customer, and the written report. You read it before anything is quoted.
Then
The build, in phases
Fixed price, each phase live before the next starts, with one joint test before anything switches on.
Every week
Run and report
The traffic goes on once the path holds it. Every week you see what a customer cost, by channel, from your own records.

One number.What a customer cost you.

Clicks, impressions and open rates are the platforms' numbers. Ours is the cost of a booked customer, and if it can't be checked against your own records, it doesn't count.

01Cost per customer, by channel
02Minutes from a lead arriving to its first answer
03Leads answered, of leads received
04Leads followed up, of leads not yet booked
05Booked customers, by source
06Spend, against what it brought back

We don't promise lead counts or ad returns. We report what a customer cost you, every week, from your own records.

For medical practices, the capture is already built.It's called Mercury.

Mercury is the medical edition of the pipeline's back half: calls answered, the record matched and the follow-through prepared, with a person approving every step. The traffic in front of it is the same work as everywhere else.

See Mercury

Who this is for.The situation matters more than the industry.

A good fit

You sell something worth a real conversation, not an impulse buy
You are spending on ads now, or will be within ninety days
Someone will take the leads the system hands over
You will change how leads are handled if the numbers say so

Not a fit

"Just run my ads" with nothing to change after the click
Products that sell without a conversation, at a price that can't carry a build
No clear picture yet of who the customer is

Questions peopleactually ask.

"What do you actually do?"

We build the path from an ad click to a booked customer, then run the traffic into it. That means the landing pages, the tracking, the capture and the system that answers every lead fast, the follow-up, and then the ads, SEO and email that fill it. Software is part of it only where your current system can't catch the lead.

"Do you just run ads?"

No. Ads into a path that leaks make the leak bigger. If your pages, capture and follow-up already hold up, the audit says so and we go straight to running the traffic. If they don't, we fix them first.

"What is the Pipeline Audit?"

A paid, fixed-fee look at the whole path. We send your business a real test lead and time the answer, trace each stage from the ad to the booked customer, and hand you a written report of where the money leaks and what fixing each leak is worth. The report is yours whether or not you hire us for the rest.

"How is it priced?"

The audit is a fixed fee, quoted before we start. Builds are fixed price, in phases, from $10,000. Running the traffic is monthly, quoted with the build. Ad spend is separate from our fee.

"Do you guarantee leads or results?"

No. Nobody honest can. What we commit to is the work in the proposal and a weekly report of what a customer cost you, from your own records. What you do with it is your decision.

"Which businesses is this for?"

Businesses that sell something worth a real conversation, are spending on ads now or will be within ninety days, and have someone to take the leads the system hands over. The industry matters less than that. For medical practices, the capture side is already built as Mercury.

"Do I own it?"

Your data is yours: your ad accounts, your pixel, and everything the system records, writes and produces stay yours, exportable, under your own agreement. Any software we build into the capture stage is ours and licensed — the monthly line buys your right to run it and our obligation to keep it running, and it stops when the licence stops. No exit fee, no notice period, and nothing of yours held back.

"Can you work with what we already use?"

That is usually most of the work. Ad accounts, website, phone system, CRM, calendar and booking tool. The scoping call lists what is there; the proposal says what changes and what stays.

"What happens on the scoping call?"

Twenty minutes, not a pitch. What you spend, where the leads land, who answers them and how fast. If an audit isn't worth it, we tell you on the call.

Built and runby the person you talk to.

KET Digital is a founder-led acquisition studio in New Jersey. The person on your scoping call runs your traffic and built the system that catches it.

Founder-led

You talk to the person who does the work, on every call, for as long as you are a client. There is no junior tier to be handed to.

Your data is yours

Your ad accounts, your pixel and everything the system records belong to you, under your own agreement, and you can export them whenever you like. They stay with you whatever happens between us.

The system is licensed, and we keep it running

The monthly line buys your right to run the software and our obligation to keep it working — through model changes, deprecations and whatever the AI market does next. No part of your system is allowed to depend on a single vendor staying in business, and moving it when one does not is our work, not your project.

Builds Fixed price, in phasesOn every call The person doing the workBased in New Jersey

Find out where your pipeline leaks.Then decide on the rest.

Book the twenty-minute scoping call. We look at what you spend, where the leads land and who answers them, then tell you whether an audit is worth it. If it isn't, we say so.

Request a proposal See Mercury