Data Services & Privacy Policy

Last updated: February 11, 2026

Kill Everything Digital ("KED," "we," "us," or "our") provides data marketing services (the "Services") designed to help businesses market their goods and services in a relevant and efficient way. Our solutions — including audience building, identity resolution, and data-driven campaign activation — are used to support email marketing, paid advertising, and multi-channel outreach.

We take the privacy of individuals whose information we handle seriously. This Privacy Policy explains how we collect, use, and share information in connection with our Services, and what rights consumers have to control how their information is used.

1. Information We Collect and Use in Our Services

In order to provide our Services, we receive data — including personal information — from a variety of sources, including licensed third-party data providers, public records, opt-in data partnerships, and other data compilers. We refer to this information throughout this policy as "the Information."

The Information in our database may include:

• Contact Information: Personal and professional email addresses, phone numbers
• Business Information: Company name, industry classification, estimated revenue range, business address
• Email Activity Data: Whether an email address has recently been active, and general engagement patterns associated with an email
• Website Interaction Data: Information about website visits, page interactions, and login activity (collected through identity resolution technologies such as tracking pixels)
• Demographic Information: Inferred data such as estimated income range, household characteristics, or geographic area
• Interest & Intent Data: Behavioral signals indicating what types of products or services a consumer may be interested in

Some of the above information may be inferred or modeled — for example, if a business operates in a specific industry vertical, we may infer likely service needs. We may combine the Information we collect from different sources to provide more complete profiles to our clients.

Our Data Sources

We build and maintain our proprietary database using licensed, lawfully obtained data from compliant sources. We do not scrape websites, purchase stolen data, or collect information through deceptive means. All data used in our Services is obtained through lawful, opt-in channels and is regularly verified for accuracy.

2. How We Use the Information

Data Marketing Services

Our primary Services include providing marketing data to our clients — generally helping them identify which customers or prospective customers are most likely to be interested in their offerings. We help our clients understand and reach their target audiences more effectively by providing verified contact data and audience insights.

Identity Resolution & Retargeting Services

We help our clients identify anonymous website visitors by cross-referencing information such as cookie identifiers, device data, and known contact information. This enables our clients to re-engage visitors who have shown interest in their products or services through targeted follow-up campaigns.

Campaign Optimization

We may use the Information to help our clients optimize their marketing campaigns, including targeting, segmentation, deliverability, A/B testing, and performance measurement.

Internal Operations

We also use the Information for our own internal purposes — such as improving, testing, and verifying our database; developing new products; and operating, analyzing, and securing our Services.

3. How We Share the Information

• With Our Clients: We license the Information to our clients to enable them to conduct marketing, advertising, and outreach campaigns. Our clients are contractually required to use the data in compliance with applicable laws.
• With Data Partners: We may share data with business and data partners to enhance data quality, verify information accuracy, or support analytical and campaign performance purposes.
• With Service Providers: We share Information with service providers who help us operate our Services, including technology, hosting, security, analytics, and email delivery providers.
• As Required by Law: We may disclose Information to comply with legal obligations, respond to subpoenas, or protect the rights, property, or safety of KED, our clients, or any other person.

4. Your Marketing and Opt-Out Choices

We respect your right to control how your information is used in marketing. You have the following options:

5. Cookies and Tracking Technologies

We and our clients may use cookies, tracking pixels, and similar technologies to:

• Identify website visitors for identity resolution and retargeting purposes
• Measure campaign performance and attribution
• Analyze website traffic and user behavior
• Improve the relevance of marketing content

You can manage cookies through your browser settings. To opt out of our identity resolution tracking, email us at maya@ket-digital.com. Note that opting out of cookies may limit the functionality of certain services.

6. Website Data Collection

In addition to the data we handle as part of our Services, we also collect information through this website (ket-digital.com) for our own business purposes:

• Contact Forms & Bookings: When you book a strategy call or fill out a form, we collect your name, email, phone number, and any information you voluntarily provide.
• Website Analytics: We use standard analytics tools to understand how visitors use our website, including pages visited, time on site, and referring sources.
• Chat Widget: Our live chat feature may collect messages and contact information you provide during a conversation.

This information is used solely to communicate with our clients and prospective clients about our Services, and is not added to our marketing data database.

7. Data Retention

We retain the Information in our Services database as long as it remains accurate and relevant for our clients' marketing purposes. We regularly verify and refresh our data to ensure quality. Consumer opt-out requests are processed within 15 business days, and opted-out records are suppressed from future marketing use.

Website visitor data and contact form submissions are retained for up to 12 months after the last interaction.

8. Your Rights Under State Privacy Laws

Depending on your state of residence, you may have additional privacy rights:

California Residents (CCPA/CPRA)

• Right to Know: You may request a copy of the personal information we have collected about you
• Right to Delete: You may request that we delete your personal information
• Right to Opt Out of Sale/Sharing: You may opt out of the sale or sharing of your personal information for cross-context behavioral advertising
• Non-Discrimination: We will not discriminate against you for exercising your privacy rights

To exercise any of these rights, email maya@ket-digital.com with the subject line "Privacy Rights Request."

9. Security

We use commercially reasonable administrative, technical, and physical security measures to protect the Information we maintain. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Changes will be posted on this page with an updated "Last updated" date.

11. Contact Us