Pipeline check · No call needed

See where your leads leak.Between the click and the customer.

Pick your business and put in your numbers. You’ll see where customers slip away after you’ve paid for them, what that is worth, and you can ask anything about it. No email needed: your answers stay anonymous unless you choose to save the report.

Fig. 01Your pipeline, on your numbersAn estimate, not a measurement
Meta, Google and anything else you pay for leads. Zero is fine.
Starts on your industry’s average.
Calls, forms, chats and messages. Fills in from spend until you type your own.
Starts on published figures for your industry.
A starting value. Your own number matters most here.
The first job, or the first year if they come back.

Fig. 02Where the money leaksRanked by what fixing it is worth

    Every figure comes from what you typed, times the assumptions listed at the bottom of this page. The Pipeline Audit replaces them with what actually happens when a real lead reaches your business.

    Ask about your numbers.Answers use your estimate.

    Fig. 03QuestionsWritten by AI from what KET publishes

    Ask anything about your estimate, the Pipeline Audit, or how KET works. A few to start:

    Your questions are recorded with your visit. For anything binding, the proposal is the word.

    Keep it, or get the real numbers.Either way, it’s yours.

    Save this report. Get a private link you can come back to or send to a partner. We see your email and company name; nobody else does.

    The Pipeline Audit. A fixed fee, quoted before we start. We send your business a real test lead and time the answer, trace every stage from the ad to the booked customer, check your tracking against your own records, and rank each leak by what fixing it is worth. The written report is yours either way.

    Request a proposal

    Twenty minutes, not a pitch. If an audit isn’t worth it, we say so on the call.

    Fig. 04Where the numbers come fromPublic sources and planning figures
    FigureWhat we useSource

    For medical, dental and other healthcare practices, see Mercury, our product built for them.